Using AI to Create Enhanced Content

This course provides a foundation for evaluating and applying a number of generative artificial intelligence (AI) tools, such as ChatGPT, Bing Chat, Google Bard, Midjourney, Runway, and Eleven Labs. This learning opportunity offers hands-on experience in ideating, creating and completing a simulated ad campaign using the full benefits of these AI tools. Content creators, marketers, business strategists and anyone interested in harnessing the combined power of leading generative AI tools to create innovative content solutions. Basic understanding of AI concepts and a passion for innovative content creation methods. By the end of the course, students will know and use the capabilities of leading Generative AI tools, as demonstrated by creating a complete ad campaign that showcases the seamless integration and advanced capabilities of these tools in content creation.