Subtleties and nuances of public relations

In this course, you will learn how to create essential public relations collateral, including a press release, event announcement, and media contact list. These collateral can then be used to tell your company’s story. It is important that all collateral stays on topic and communicates your company’s mission and core values. Working with journalists and other media professionals can sometimes be challenging, so we will cover some techniques for building these relationships. Finally, we will talk about social media influencers and whether working with them is the right tactic to achieve your communications goals.