Specialization Introduction to Public Relations and Media

This specialization is ideal for those interested in how to practice public relations and branding communications. You will learn how to use various tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communications to improve your company’s effectiveness. Upon completion of the specialization, you will have several portfolios, including a list of media contacts, a press release, a pitch, and a crisis communications plan. Applied learning project Students will create tools used in public relations, including a press release, a story, a media contact list, and a crisis communications plan. The knowledge gained in each course will help students create and refine the essential tools used in the practice of public relations on a daily basis.