Specialization Concepts, strategies and analytics in Performance Marketing and digital advertising

This specialization takes a critical look at digital advertising tactics for small businesses. Students will learn how to design and launch advertising campaigns on small budgets with limited or no design skills. These courses include: 1) Search (Google Ads), 2) Social Media (Facebook, Instagram, and Twitter), and 3) Native Advertising (Taboola). Students who complete our Search course will also be eligible for a resume through the Official Google Ads Search Certification and a certification from programmatic advertising leader The Trade Desk.