Ready to shoot - the video production process

If you’ve done your homework thoroughly, you should feel confident moving on to the next step – gathering the source material you’ll use to build your visual story. This source material is your on-camera footage, including B-roll and interviews. The production stage is where you’ll finally gather the images and sound that will directly communicate your information to your audience. We’ll show you how to enhance your visual story by enhancing the quality of your shots: properly exposing, using the rule of thirds; and shooting sequences that promote continuity. We’ll also cover the importance of sound in your production, from capturing natural sounds to interviews. Want to add mood and atmosphere to your interviews? We’ll teach you how to light an interview to make your subject look their best. Think of your footage as visual evidence that shows, not just tells, your story.