Introduction to Digital Advertising

The digital advertising landscape is complex. There are many different types of advertising, including: display, video, audio, sponsored, native, social, and search. Consumer data and the advertising technology that works with that data are both ubiquitous and complex. As a result, the vast number of options available to digital marketers can be difficult to understand and manage. This course covers the major forms of digital advertising, from basic display, search, and advanced programmatic advertising concepts. Leading programmatic advertising provider The Trade Desk joins us as programmatic advertising experts and offers a practical roadmap for how small businesses can use modern advertising technology to achieve business goals. Overall, this course leaves students with an understanding of digital advertising in its various forms, as well as an understanding of how to strategically identify digital advertising opportunities.