ChatGPT and Generative AI in Business, Management, Marketing

**Welcome to course ChatGPT and Generative AI in Business, Management, Marketing by MTF Institute** Course provided by **MTF Institute of Management, Technology and Finance** **MTF** is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. **MTF R&D** center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. **MTF** is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator "The Fintech House of Portugal". **MTF** is present in 208 countries and has been chosen by more than 380,000 students. **Accelerate the time to market and quality of your Product Management Deliverable with our course** **Unlock the Potential of AI in Product Management: A Comprehensive Journey** **ChatGPT Account Creation** - **Account Creation:** Understand the process of setting up your ChatGPT account, ensuring you're ready to harness the power of this revolutionary language model. **ChatGPT Prompting Framework: Crafting the Foundation** - **General ChatGPT Prompt Structure Template custom developed for Product Management:** Develop a solid understanding of the fundamental structure of reuseable and extensible ChatGPT Prompt Structure Template custom developed for Product Management that drives effective prompts for Product Management deliverables in ChatGPT. - **Sample Prompt Structures from Product Management:** Explore real-world examples, gaining insights into crafting prompts for various Product Management Frameworks and models. **Product Vision Board: Unleashing Creativity with ChatGPT** - **Utilizing Sample Prompt Structure:** Witness the practical application of the sample prompt structure to generate a compelling draft version of Product Vision Board. - **Review and Refinement:** Learn the art of critical review and refinement, ensuring your vision board aligns with strategic goals. **Business Model Canvas: Streamlining Strategy Generation** - **Writing ChatGPT Prompt for Business Model Canvas:** Develop effective prompts for generating a detailed Business Model Canvas using ChatGPT. - **Generating and Reviewing:** Witness the power of AI in action as you generate and review a sample Business Model Canvas, refining it for strategic clarity. **Kano Model: Elevating Product Features with AI Assistance** - **Crafting Kano Model Prompts:** Learn to write prompts that guide ChatGPT in generating a sample Kano Model, prioritizing product features effectively. - **Critical Review:** Understand the importance of critical review and refinement in optimizing the results from ChatGPT. **Porter’s Five Forces Model: Advanced Strategic Analysis** - **Writing ChatGPT Prompt for Porter’s Five Forces Model:** Dive into the complexities of strategic analysis with effective prompts for generating a Porter’s Five Forces Model. **Who Can Benefit from this Course?** - **Product Managers and Owners:** Enhance your strategic thinking, streamline and craft your deliverables with AI assistance. - **Entrepreneurs:** Leverage ChatGPT to refine your product strategies and create compelling business models. - **Aspiring Product Professionals:** Gain a competitive edge by integrating AI seamlessly into your skill set and develop your first draft Product Managment Portfolio in less than a month to showcase your potential employers. **Why Enroll in this Course?** - **Practical Skills:** Acquire tangible skills that can be immediately applied in your product management role. - **Cutting-Edge Knowledge:** Stay ahead in the field by exploring the intersection of AI and product management. - **Hands-On Experience:** Engage in real-world exercises, refining your abilities to integrate AI in strategic decision-making. **Join the AI-Powered Future of Product Management** - **Instructor Guidance:** Benefit from the expertise of a seasoned Product Management Coach, guiding you through the nuances of AI integration. - **Networking Opportunities:** Connect with a community of like-minded professionals, fostering collaboration and knowledge exchange.