Social media platforms are powered by digital advertising. As a result, social media advertising is affordable and can be purchased for almost any budget. Targeting capabilities in social media advertising are also advanced. Ads can be tailored to user behavior (such as likes, shares, and clicks). This course covers examples of how small businesses can use Facebook, Instagram, and Twitter advertising. From basic campaigns to advanced techniques including lookalike modeling and audience…
Advertising in social networks is listed in the GenAI.Works courses directory, from University of Colorado.
