Drift

Drift is an AI-based application designed to facilitate businesses with customer communications across multiple platforms such as chat, email, and video. Prominently known as a Conversation Cloud, Drift aims to support businesses in reaching their customers at the most influential moments. Drift's primary tools include Conversational Marketing, Conversational Sales, and Conversational AI, each serving the objective of optimizing the customer's journey. The Conversational Marketing feature offers businesses the ability to qualify and convert visitors, aiding them in building a quality pipeline. The Conversational Sales tool supports effective conversation initiation, supplementing the efficiency of sales processes, and engaging target accounts. To ensure continuous learning and development, Drift offers its users resources such as blogs, books & reports, webinars, and podcasts.