Syntheticusers

Synthetic Users is an AI tool that enables companies to conduct user research without the typical headaches associated with recruiting participants. The tool offers synthetic users, which are AI-driven virtual participants, to test products, ideas, and concepts. The company claims that synthetic users enable teams to take decisions with confidence and access unique insights into their product's features, blockers, and target audiences. The tool allows teams to set up and target specific audiences quickly, providing meaningful feedback that can fine-tune and segment product features. The synthetic users help teams uncover customer preferences, habits and navigate toward a winning concept for market validation. The company states that their stack is fine-tuned to provide deep insight into market dynamics and accelerate product-market fit. Overall, Synthetic Users simplifies the user research process and reduces the associated costs and timelines, enabling teams to make informed and data-driven decisions.