Sora is OpenAI text-to-video AI model that generates short, realistic video clips from text prompts.
Text-to-video generation — produces up to 20-second clips at 1080p from a written prompt.
Image-to-video & video-to-video — animate stills or restyle existing footage while preserving motion.
Storyboard editor — chain shots, set timing, and direct camera moves frame by frame.
Remix and blend — combine prompts or videos to merge subjects, scenes, and styles.
Bundled with ChatGPT Plus/Pro — included in the OpenAI consumer plans, no separate subscription.
Generating product hero videos and social ads from a brief.
Pre-visualising a film or game scene before committing to production.
Animating brand mascots or static illustrations for campaigns.
Rapid mood-board videos for client pitches.
Marketers producing short social and ad creatives without a film crew.
Designers and storyboard artists previsualising scenes before live shoots.
Indie creators making animated explainers, music visuals, or concept reels.
