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About Profound

Profound is a company focused on enhancing brand visibility in AI-generated search results, offering tools for sentiment analysis and brand performance tracking. They are currently hiring full stack engineers in New York City to join their team, which aims to address the challenges of AI interpretability and optimization for major brands. The platform provides real-time analytics and insights to help businesses understand and improve their representation in AI responses.

Profound key features

**AI Search Optimization**: The application focuses on optimizing brand visibility in AI-generated responses across platforms like ChatGPT, Perplexity, and Google Gemini.
**Sentiment Analysis**: It provides tools for analyzing how AI platforms discuss brands, allowing users to manage sentiment and identify areas for improvement.
**Real-Time Brand Performance Tracking**: Users can benchmark their brand's performance against competitors and industry averages in real-time.
**Data-Backed Recommendations**: The platform offers insights on content strategies to enhance brand visibility based on AI interactions and consumer inquiries.
**Enterprise-Level Support**: Profound is designed for large businesses, supporting multiple markets and languages with customized enterprise pricing.

Profound use cases

Analyze brand performance and sentiment across AI platforms to inform marketing strategies.
Provide real-time tracking and benchmarking of brand visibility against competitors in AI search results.
Offer data-backed recommendations for content creation to improve brand representation in AI-generated responses.
Enable brands to manage and improve their AI visibility through targeted content and PR strategies.
Facilitate access to real-time analytics for marketing and PR agencies managing client brands' AI presence.

Useful for

Provides real-time sentiment analysis to help brands understand how they are perceived in AI-generated content.
Offers data-backed recommendations for content creation to improve brand visibility and sentiment.
Enables competitor benchmarking to track brand performance against industry averages and competitors.
Facilitates AI search optimization, ensuring brands are accurately represented in AI-generated responses.
Supports marketing and PR strategies by informing where and how to communicate brand messages effectively.

Price

Profound is currently available through customized enterprise pricing.
A publicly accessible dashboard will be available via monthly subscription soon.
The platform is designed for enterprise brands with a global footprint, supporting multiple markets and languages.

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Seed Round - Profound

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