Search and display advertising

Consumers search for almost everything. This includes what small businesses do, from restaurants to custom-made products. When consumers search, they get organic results along with paid ones. Paid search ads are systematically designed to be relevant. As a result, they are often useful in getting consumers where they want to go. Consumers don’t tune out paid search like they do other forms of digital advertising. Search advertising can be an opportunity for small businesses. While large advertisers pay huge amounts of money to advertise through search, we highlight smart ways that small businesses can create their own customized search campaigns on a small budget. This course shows small businesses how to create and run search campaigns in Google Ads Search (formerly AdWords). After an introductory overview, students will study official Google Ads Search training materials that will eventually lead them to official Google Ads Search certification. In addition to Google's materials, hands-on campaign creation and optimization exercises are provided by real experts.