About Programmatic advertising course
Native advertising is a niche form of advertising that uses the design and format of news and entertainment content. Native advertising is less about selling products and more about creating useful content for consumers who are in the “consideration” stage of the advertising buying funnel. Often in the form of news-like stories, native advertising has been shown to be persuasive to consumers. Native advertising is affordable and does not require graphic design to get started. For these reasons, it is an attractive advertising technique for small businesses. This course looks at a case study of a small travel startup that used native advertising to increase hotel sales. Strategies for implementing a successful low-tech campaign are outlined, including: gathering existing news stories, ethically sourcing content, and creating content.
