GenAI for Marketing Analysts: Innovative Marketing Strategies

Launch your career as an AI Product Manager. Build in-demand product management and generative AI skills to get job ready in 6 months or less. What you'll learn - Apply key product management skills, tools, and techniques to engage and manage key stakeholders and clients - Develop a working knowledge of Agile and adaptive methodologies used to expedite product solutions to market - Evaluate real-world case studies showcasing the successful integration of AI into existing product management systems - Demonstrate the skills and tools knowledge required to be a successful AI Product Manager

Specialization - 3 course series Organizations in every industry are accelerating their use of artificial intelligence and machine learning to create innovative new products and systems. This requires professionals across a range of functions, not just strictly within the data science and data engineering teams, to understand when and how AI can be applied, to speak the language of data and analytics, and to be capable of working in cross-functional teams on machine learning projects. This Specialization provides a foundational understanding of how machine learning works and when and how it can be applied to solve problems. Learners will build skills in applying the data science process and industry best practices to lead machine learning projects, and develop competency in designing human-centered AI products which ensure privacy and ethical standards. The courses in this Specialization focus on the intuition behind these technologies, with no programming required, and merge theory with practical information including best practices from industry. Professionals and aspiring professionals from a diverse range of industries and functions, including product managers and product owners, engineering team leaders, executives, analysts and others will find this program valuable. Applied Learning Project Learners will implement three projects throughout the course of this Specialization: 1) In Course 1, you will complete a hands-on project where you will create a machine learning model to solve a simple problem (no coding necessary) and assess your model's performance. 2) In Course 2, you will identify and frame a problem of interest, design a machine learning system which can help solve it, and begin the development of a project plan. 3) In Course 3, you will perform a basic user experience design exercise for your ML-based solution and analyze the relevant ethical and privacy considerations of the project.

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies? In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing. You will examine three key forces that enable AI in marketing strategies - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. You will see real world examples of successful companies like Ford, Netflix, and the Washington Post using AI to take on the competition in new and creative ways, and hear from experts about how AI is shaping the present and the future in their respective industries.