GenAI for Marketing Analysts: Innovative Marketing Strategies

This is an in-depth course designed to explore the transformative impact of GenAI on marketing data analytics. The course provides a comprehensive understanding of how GenAI can be used to improve a variety of marketing functions, including campaign optimization, customer segmentation, sentiment analysis, and performance analytics. Through interactive discussions, hands-on demos, and hands-on labs, attendees will gain the skills needed to integrate GenAI tools into their marketing workflows to drive innovation and effectiveness. This course is designed for marketing intelligence team leaders and marketing analysts, including those responsible for leading their teams toward more effective, innovative, and forward-thinking practices, marketing analysts looking to improve their workflows and increase productivity with GenAI tools, and aspiring marketers looking to validate their skills and gain a competitive advantage for the future. Participants should have a basic understanding of marketing concepts and strategies, an understanding of marketing tools such as Google Analytics, CRM systems, and marketing automation platforms, and a curiosity and willingness to learn new technologies. While deep technical training is not required, prior exposure to marketing analytics will help students better understand the context and apply the GenAI-focused course content. By the end of the course, marketers will have the knowledge and skills to leverage the transformational potential of GenAI, bringing efficiency, innovation, and strategic insight to their work.