Branded vs Cohesive: Which is better?

Branded Research, now part of Dynata, specializes in providing high-quality consumer insights through a vast audience network of over 2 million participants. The platform utilizes advanced AI technology to ensure data integrity and quality, enabling clients to conduct targeted research across diverse consumer segments. With automated API access, Branded Research facilitates real-time connections to niche audiences, enhancing the effectiveness of both qualitative and quantitative research methodologies.

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Cohesive

Cohesive is an AI-powered web scraping and research tool designed to integrate seamlessly with Google Sheets, allowing users to enrich and analyze data without needing to switch platforms. It offers various pricing tiers, including a free starter option, and enables users to perform bulk research, find contacts, and scrape data from multiple websites. The application is aimed at small to medium-sized businesses looking to enhance their outbound efforts efficiently.

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Key features

Branded

AI-Driven Quality Assurance: Utilizes artificial intelligence to verify participant responses, ensuring data integrity with over 95% accuracy in identifying poor actors.
Intelligent Audience Sampling: Offers access to a diverse audience of over 2 million members, allowing for precise targeting across 100+ consumer segments and industries.
Automated API Access: Provides programmatic API solutions for real-time connection to custom audiences, capturing emotions, motivations, and values for comprehensive insights.
Multi-Method Research Capabilities: Supports a wide range of qualitative and quantitative research methods, including webcam studies, emotional AI, and surveys.
Commitment to User Experience: Focuses on creating a comfortable environment for participants, enhancing the quality of insights through open and authentic responses.

Cohesive

AI-powered web scraping and research integrated within Google Sheets.

Branded vs Cohesive: Which is better?

Key features

Branded

AI-Driven Quality Assurance: Utilizes artificial intelligence to verify participant responses, ensuring data integrity with over 95% accuracy in identifying poor actors.
Intelligent Audience Sampling: Offers access to a diverse audience of over 2 million members, allowing for precise targeting across 100+ consumer segments and industries.
Automated API Access: Provides programmatic API solutions for real-time connection to custom audiences, capturing emotions, motivations, and values for comprehensive insights.
Multi-Method Research Capabilities: Supports a wide range of qualitative and quantitative research methods, including webcam studies, emotional AI, and surveys.
Commitment to User Experience: Focuses on creating a comfortable environment for participants, enhancing the quality of insights through open and authentic responses.

Cohesive

AI-powered web scraping and research integrated within Google Sheets.

Useful for

Branded

Provides access to a diverse audience of over 2 million members, enabling targeted research across various consumer segments and industries.
Utilizes AI to ensure high-quality insights by verifying participant responses and removing poor actors with over 95% accuracy.
Offers automated API access for real-time connections to custom audiences, facilitating efficient data collection and analysis.
Supports a wide range of qualitative and quantitative research methodologies, enhancing the depth and quality of insights gathered.
Prioritizes user experience, leading to more authentic responses and higher engagement from participants in research studies.

Cohesive

Enables small and medium-sized businesses (SMBs) to conduct outbound prospecting at scale using AI enrichment and web scraping directly within Google Sheets.
Provides a fully managed service that simplifies data enrichment and web scraping without the need for additional platforms.
Allows users to leverage AI for bulk data analysis, personalization, and research across various websites, including Google and LinkedIn.
Facilitates the discovery and validation of contact information, including emails and personal cell numbers.
Offers a free tier with limited credits, allowing users to start using the service without any initial investment.

Use cases

Branded

Conducting qualitative and quantitative research using various methodologies, including webcam studies and emotional AI.
Accessing niche target audiences through advanced algorithms for efficient participant recruitment across diverse segments.
Utilizing AI to ensure data quality by vetting participant responses and removing poor actors with high accuracy.
Offering automated API access for real-time connections to custom audiences, capturing emotions and motivations for comprehensive insights.
Supporting product development and concept testing by providing insights into consumer needs, motivations, and purchase drivers.

Cohesive

Enable small and medium-sized businesses (SMBs) to conduct outbound prospecting at scale using AI enrichment and web scraping within Google Sheets.
Perform web research on platforms like Google and LinkedIn to gather data efficiently.
Validate and find contact emails and personal cell numbers for targeted outreach.
Utilize AI to analyze collected data and generate personalized insights.
Access a tiered pricing model with varying levels of research and data credits, including a free starter option.

Price

Branded

Pricing details are not explicitly mentioned in the provided text.
Users can get a quote based on their specific needs.
The application offers automated API access to custom audiences.
The platform supports a wide range of qualitative and quantitative research methods.
There is a commitment to data quality and user experience, but no specific pricing plans are outlined.

Cohesive

Starter Plan: Free; includes up to 50 research credits, 30 data credits, 5 website/table scrapes, and limited Google Maps scraper.
Growth Plan: $40/month; includes up to 5,000 research credits, 3,000 data credits, 50 website/table scrapes, and full Google Maps scraper.
Pro Plan: $80/month; includes up to 12,000 research credits, 7,200 data credits, 120 website/table scrapes, full Google Maps scraper, and the ability to use your own API key for unlimited access.