Apollo.io vs Papermark: Which is better?

Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with unparalleled precision and ease. Trusted by 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo is building the number one go-to-market platform to make the sales process intelligent, turnkey, and accessible for all.

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Papermark

Papermark AI is a revolutionary, open-source AI platform aimed at reshaping document sharing and collaboration. The tool offers promising features designed to enhance your interaction with various types of documents such as pitch decks, sales decks, and PDFs. Through its AI functionalities, it can provide insights on shared documents, check for grammar and errors, summarize documents, and even turn your pitch deck into a memo. Being an open-source tool, Papermark AI offers you the flexibility to tailor the platform to your specific document interaction needs.

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Key features

Apollo.io

Pipeline Builder
Call Assistant
Data Enrichment
Go-To-Market Platform

Papermark

Enterprise-Grade Security: Papermark offers robust security features including SOC 2 Type II compliance, GDPR, HIPAA, and CCPA compliance, along with end-to-end encryption and granular permissions for document access.
Page-by-Page Analytics: Users can track engagement with documents, seeing which pages were viewed, for how long, and by whom, providing insights into document interaction.
Dynamic Watermarking and NDA Gating: The platform allows for dynamic watermarks on documents and requires users to accept NDAs before accessing sensitive information, enhancing document security.
Custom Branding and Domains: Users can personalize their data rooms with custom logos, colors, and domains, ensuring a professional appearance that aligns with their brand.
Real-Time Notifications and Tracking: Papermark provides real-time notifications for document views and interactions, allowing users to follow up effectively based on engagement data.

Useful for

Apollo.io

Sales Leaders, BDRs, and AEs
Revenue Operations
Marketers
Founders
Startups, and Small Business Owners

Papermark

Provides a secure platform for sharing confidential documents, ensuring data protection and compliance with regulations like GDPR and HIPAA.
Offers granular permissions and access controls, allowing users to manage who can view and interact with specific documents.
Features page-by-page analytics to track document engagement, helping users understand which content resonates most with viewers.
Supports customizable branding and white-labeling, enabling organizations to maintain a professional image while sharing documents.
Facilitates efficient collaboration and project management through organized data rooms tailored for various use cases, such as fundraising and due diligence.

Use cases

Apollo.io

Sales Engagement: #1 B2B sales engagement platform with AI-powered outreach across all your key outbound channels — automated and personalized.
Lead Generation & Prospecting: With the world's largest living data network and AI recommendations, your best leads are just a search away.
Meetings: Automated meeting scheduling built for sellers — with pre-meeting insights and smart routing to turn leads into opportunities.
Conversational Intelligence: AI-powered call recording and insights to build trust, boost productivity, and close more deals.
Deal Management: Streamlined, AI-powered deal management to help closers stay organized, take action, and win more deals.

Papermark

Mergers and Acquisitions (M&A): Facilitate secure due diligence processes by sharing sensitive documents with potential buyers or investors.
Fundraising for Startups: Provide a professional data room for startups to share financial documents and pitch decks with investors.
Investment Management: Manage and share portfolio updates and reports with limited access for stakeholders.
Real Estate Transactions: Share property-related documents securely with potential buyers or investors.
Client Portal: Create a secure environment for sharing marketing materials and proposals with clients while tracking engagement.

Price

Apollo.io

Free $0
Basic $59/month
Professional $99/month
Organization $149/month
Annual Subscriptions Receive 20% Discount

Papermark

Free Plan: €0/month, includes 1 team member, 50 links, 50 documents, unlimited visitors, page-by-page analytics, and document sharing controls.
Pro Plan: €24/month, includes everything in Free, plus unlimited links, 100 documents, large file uploads, custom branding, and removal of Papermark branding.
Business Plan: €59/month, includes everything in Pro, plus 3 team members, 1000 documents, custom domain for documents, multi-file sharing, and additional security features.
Data Rooms Plan: €99/month, includes everything in Business, plus unlimited data rooms, custom domain for data rooms, advanced branding, data room analytics, NDA agreements, and 24/7 email support.
Annual Billing: Save up to 35% when billed annually compared to monthly rates.