Apollo.io vs Gro: Which is better?

Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with unparalleled precision and ease. Trusted by 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo is building the number one go-to-market platform to make the sales process intelligent, turnkey, and accessible for all.

Gro is an AI-driven sales automation platform that unifies prospecting, outreach, and pipeline building in one intelligent system. With access to a live 1b+ contact database, AI-powered propensity scoring, and automated multi-channel sequences, Gro helps sales teams focus on high-impact accounts and close deals faster. The platform eliminates fragmented sales stacks by connecting lead generation, enrichment, LinkedIn and email outreach, intent tracking, and CRM functionality in a single workspace. No exports, no manual data hunting, just clean data and precise outbound execution.