Apollo.io vs Clari: Which is better?

Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with unparalleled precision and ease. Trusted by 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo is building the number one go-to-market platform to make the sales process intelligent, turnkey, and accessible for all.

In 2013, we set out to fix an all-too-familiar business problem: unpredictable revenue. We quickly realized that sales, marketing and customer success teams simply didn’t have the information they needed to work together in a coordinated, cadenced fashion. Instead of acting, they were reacting. Instead of executing, they were guessing. So we got to work. Today, our market-leading Revenue Platform helps go-to-market teams of every size and stripe take control of their entire sales process and revenue operation. The result? Flawless sales execution, unprecedented productivity, and revenue forecasting that really works. Simply put: nothing else comes close. Reclaim control of the revenue process Internally, you run deal inspections, forecast calls, QBRs, BOD meetings, and so on. Externally, you're prospecting, building mutual action plans with buyers, and winning business. Clari helps you run them all with conviction and confidence. So you can run revenue like what it is—your most important business process.