Defining a Generative AI Strategy

In this course, we will explore the potential impact of GenAI on various aspects of business, with a focus on customer value creation and productivity. We will review research from leaders in academia and industry to gain new insights into the impact of GenAI on business. Imagine a future where GenAI not only drives business growth, but also changes the very structure of industrial operations. This is the transformative power of GenAI. Guest expert Robert Brenner (University of Illinois) will share his thoughts on what comes next and what implications it may have for business. From this foundation, we will build a foundation for developing your Generative AI strategy. You’ll begin putting the Business Model Canvas into practice in the Coursera Playground, a private environment where you can use the power of Large Language Models as a strategic partner. Prompts will guide you through the development of your GenAI strategy. This hands-on learning approach will enable you to develop an actionable generative AI strategy and deeply understand the power of generative AI as a thought partner. Finally, the course will provide you with examples of how Coursera has used genAI to drive customer value and productivity. You’ll learn about the teams we’ve used to respond quickly and the research that guides our work. These examples serve as the foundation for the work that follows to bring your new strategy to life.