Artificial Intelligence in Marketing

Launch your career as an AI Product Manager. Build in-demand product management and generative AI skills to get job ready in 6 months or less. What you'll learn - Apply key product management skills, tools, and techniques to engage and manage key stakeholders and clients - Develop a working knowledge of Agile and adaptive methodologies used to expedite product solutions to market - Evaluate real-world case studies showcasing the successful integration of AI into existing product management systems - Demonstrate the skills and tools knowledge required to be a successful AI Product Manager

Specialization - 3 course series Organizations in every industry are accelerating their use of artificial intelligence and machine learning to create innovative new products and systems. This requires professionals across a range of functions, not just strictly within the data science and data engineering teams, to understand when and how AI can be applied, to speak the language of data and analytics, and to be capable of working in cross-functional teams on machine learning projects. This Specialization provides a foundational understanding of how machine learning works and when and how it can be applied to solve problems. Learners will build skills in applying the data science process and industry best practices to lead machine learning projects, and develop competency in designing human-centered AI products which ensure privacy and ethical standards. The courses in this Specialization focus on the intuition behind these technologies, with no programming required, and merge theory with practical information including best practices from industry. Professionals and aspiring professionals from a diverse range of industries and functions, including product managers and product owners, engineering team leaders, executives, analysts and others will find this program valuable. Applied Learning Project Learners will implement three projects throughout the course of this Specialization: 1) In Course 1, you will complete a hands-on project where you will create a machine learning model to solve a simple problem (no coding necessary) and assess your model's performance. 2) In Course 2, you will identify and frame a problem of interest, design a machine learning system which can help solve it, and begin the development of a project plan. 3) In Course 3, you will perform a basic user experience design exercise for your ML-based solution and analyze the relevant ethical and privacy considerations of the project.

In the era of Generative AI, the demand for personalized and specialized Generative AI assistants is skyrocketing. Large language models like GPTs have demonstrated their remarkable capabilities, but what if you could harness their power to create custom AI assistants tailored to your specific needs? Welcome to the world of custom GPTs, where you can build intelligent systems that understand your domain, speak your language, and solve your unique challenges. This cutting-edge course will guide you through the exciting journey of creating and deploying custom GPTs that cater to diverse industries and applications. Imagine having a virtual assistant that can tackle complex legal document analysis, streamline supply chain logistics, or even assist in scientific research and hypothesis generation. The possibilities are endless! Throughout the course, you'll delve into the intricacies of building GPTs that can use your documents to answer questions, patterns to create amazing human and AI interaction, and methods for customizing the tone of your GPTs. You'll learn how to design and implement rigorous testing scenarios to ensure your AI assistant's accuracy, reliability, and human-like communication abilities. Prepare to be amazed as you explore real-world examples and case studies, such as: 1. GPT for Personalized Learning and Education: Craft a virtual tutor that adapts its teaching approach based on each student's learning style, providing personalized lesson plans, interactive exercises, and real-time feedback, transforming the educational landscape. 2. Culinary GPT: Your Personal Recipe Vault and Meal Planning Maestro. Step into a world where your culinary creations come to life with the help of an AI assistant that knows your recipes like the back of its hand. The Culinary GPT is a custom-built language model designed to revolutionize your kitchen experience, serving as a personal recipe vault and meal planning and shopping maestro. 3. GPT for Travel and Business Expense Management: A GPT that can assist with all aspects of travel planning and business expense management. It could help users book flights, hotels, and transportation while adhering to company policies and budgets. Additionally, it could streamline expense reporting and reimbursement processes, ensuring compliance and accuracy. 4. GPT for Marketing and Advertising Campaign Management: Leverage the power of custom GPTs to analyze consumer data, market trends, and campaign performance, generating targeted marketing strategies, personalized messaging, and optimizing ad placement for maximum engagement and return on investment. Whether you're a business leader, entrepreneur, developer, or educator, this course will equip you with the skills to harness the transformative potential of custom GPTs. Unlock new realms of productivity, innovation, and personalized experiences by building AI assistants that truly understand and cater to your unique needs. Enroll now and join the forefront of AI revolution, where you'll learn to create intelligent systems that not only comprehend but also anticipate and exceed your expectations.