Crisp MagicReply vs Branded: Which is better?

Crisp is an AI tool designed to improve customer service by providing better and faster answers to customers. Its proprietary AI model requires 0 setup, enabling teams to get started with the tool immediately without needing to install anything. The AI assistant has multiple features, including a website chat widget, chatbot, CRM, shared inbox, ticketing system, campaigns, a knowledge base, and a status page to monitor systems and alert users if something goes wrong. The tool is multilingual and multichannel, and the virtual assistant called MagicReply, which is powered by a state-of-the-art proprietary machine learning model, helps agents give personalized answers to customers based on their previous conversations. MagicReply makes it easier for agent shift changes by summarizing recorded conversations, and switching between audio and text messages in a wink. The tool also provides control over API uptime, ensuring a smooth user experience. Users can get started with Crisp for free for 14 days. The tool has already been adopted by over 500,000 brands to improve their customer experience. Crisp is available in multiple languages including English, French, German, Spanish, Dutch, Portuguese, Russian, Turkish, Simplified Chinese, and Finnish, among others. The company behind Crisp is Crisp IM SAS and it is made in France.

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Branded

Branded Research, now part of Dynata, specializes in providing high-quality consumer insights through a vast audience network of over 2 million participants. The platform utilizes advanced AI technology to ensure data integrity and quality, enabling clients to conduct targeted research across diverse consumer segments. With automated API access, Branded Research facilitates real-time connections to niche audiences, enhancing the effectiveness of both qualitative and quantitative research methodologies.

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Key features

Crisp MagicReplyNo data

Branded

AI-Driven Quality Assurance: Utilizes artificial intelligence to verify participant responses, ensuring data integrity with over 95% accuracy in identifying poor actors.
Intelligent Audience Sampling: Offers access to a diverse audience of over 2 million members, allowing for precise targeting across 100+ consumer segments and industries.
Automated API Access: Provides programmatic API solutions for real-time connection to custom audiences, capturing emotions, motivations, and values for comprehensive insights.
Multi-Method Research Capabilities: Supports a wide range of qualitative and quantitative research methods, including webcam studies, emotional AI, and surveys.
Commitment to User Experience: Focuses on creating a comfortable environment for participants, enhancing the quality of insights through open and authentic responses.

Useful for

Crisp MagicReplyNo data

Branded

Provides access to a diverse audience of over 2 million members, enabling targeted research across various consumer segments and industries.
Utilizes AI to ensure high-quality insights by verifying participant responses and removing poor actors with over 95% accuracy.
Offers automated API access for real-time connections to custom audiences, facilitating efficient data collection and analysis.
Supports a wide range of qualitative and quantitative research methodologies, enhancing the depth and quality of insights gathered.
Prioritizes user experience, leading to more authentic responses and higher engagement from participants in research studies.

Use cases

Crisp MagicReplyNo data

Branded

Conducting qualitative and quantitative research using various methodologies, including webcam studies and emotional AI.
Accessing niche target audiences through advanced algorithms for efficient participant recruitment across diverse segments.
Utilizing AI to ensure data quality by vetting participant responses and removing poor actors with high accuracy.
Offering automated API access for real-time connections to custom audiences, capturing emotions and motivations for comprehensive insights.
Supporting product development and concept testing by providing insights into consumer needs, motivations, and purchase drivers.

Price

Crisp MagicReplyFree

Branded

Pricing details are not explicitly mentioned in the provided text.
Users can get a quote based on their specific needs.
The application offers automated API access to custom audiences.
The platform supports a wide range of qualitative and quantitative research methods.
There is a commitment to data quality and user experience, but no specific pricing plans are outlined.