Branded vs Vantage Discovery: Which is better?

Branded Research, now part of Dynata, specializes in providing high-quality consumer insights through a vast audience network of over 2 million participants. The platform utilizes advanced AI technology to ensure data integrity and quality, enabling clients to conduct targeted research across diverse consumer segments. With automated API access, Branded Research facilitates real-time connections to niche audiences, enhancing the effectiveness of both qualitative and quantitative research methodologies.

Vantage Discovery is a generative AI-powered SaaS platform designed to enhance search, discovery, and personalization in applications, aimed at creating premier customer experiences. The platform's offerings are centered around three main components: intelligent and semantic search, boundless discovery possibilities, and unique personalization capabilities.With intelligent and semantic search, Vantage Discovery transforms keyword-based search to a well-rounded, natural language semantic search that comprehends user's meaning, intent and context to deliver outstanding experiences. Boundless discovery possibilities allow creation of new and exciting discovery experiences for users based on their interests, preferences, intent and the company's merchandising goals. In terms of personalization, Vantage Discovery deploys semantic understanding of the user's query and personal style to offer the most personalized and targeted results swiftly, even across a vast catalogue of items. Moreover, it integrates powerful features such as keyword search & filter, natural language search, similarity search based on the semantic meaning of a product, multimodal search that uses text and photo in one UI, personalized recommendations, and tools for cross-selling and upselling. Vantage Discovery is built to be adaptable and scalable, able to handle millions of records with ease. The platform asserts to provide high relevance, recall, and ranking in AI search. It is designed to be easy to use and to increase an organization's average order value and improve the shopping experience. Vantage Discovery's platform lends itself to non-developers as well, capable of deployment in less than 15 minutes without requiring a coding experience or a credit card.