Branded vs Roundabout: Which is better?

Branded Research, now part of Dynata, specializes in providing high-quality consumer insights through a vast audience network of over 2 million participants. The platform utilizes advanced AI technology to ensure data integrity and quality, enabling clients to conduct targeted research across diverse consumer segments. With automated API access, Branded Research facilitates real-time connections to niche audiences, enhancing the effectiveness of both qualitative and quantitative research methodologies.

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Roundabout

Influencer campaign tracking and assessment.

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Key features

Branded

AI-Driven Quality Assurance: Utilizes artificial intelligence to verify participant responses, ensuring data integrity with over 95% accuracy in identifying poor actors.
Intelligent Audience Sampling: Offers access to a diverse audience of over 2 million members, allowing for precise targeting across 100+ consumer segments and industries.
Automated API Access: Provides programmatic API solutions for real-time connection to custom audiences, capturing emotions, motivations, and values for comprehensive insights.
Multi-Method Research Capabilities: Supports a wide range of qualitative and quantitative research methods, including webcam studies, emotional AI, and surveys.
Commitment to User Experience: Focuses on creating a comfortable environment for participants, enhancing the quality of insights through open and authentic responses.

Roundabout

Discover influencers across 100 industry niches with validated insights and performance data.
Flexible pricing model that allows users to set campaign budgets based on desired outcomes and influencer engagement.
Comprehensive campaign management tools, including brief templates, shipment management, and real-time data tracking.
Automated influencer agreements and payments to streamline the campaign process.
Access to performance reports and analytics to evaluate campaign effectiveness and influencer impact.

Useful for

Branded

Provides access to a diverse audience of over 2 million members, enabling targeted research across various consumer segments and industries.
Utilizes AI to ensure high-quality insights by verifying participant responses and removing poor actors with over 95% accuracy.
Offers automated API access for real-time connections to custom audiences, facilitating efficient data collection and analysis.
Supports a wide range of qualitative and quantitative research methodologies, enhancing the depth and quality of insights gathered.
Prioritizes user experience, leading to more authentic responses and higher engagement from participants in research studies.

Roundabout

Discover influencers across 100 industry niches, allowing brands to effectively target their desired audience.
Save 90% of time for agencies by streamlining the influencer marketing process through automation and management tools.
Utilize validated influencer profiles with authentic engagement metrics, ensuring quality and reliability in campaign execution.
Gain full control over campaign management, including budget calculations, brief creation, and real-time performance tracking.
Access comprehensive resources and case studies to enhance understanding and effectiveness of influencer marketing strategies.

Use cases

Branded

Conducting qualitative and quantitative research using various methodologies, including webcam studies and emotional AI.
Accessing niche target audiences through advanced algorithms for efficient participant recruitment across diverse segments.
Utilizing AI to ensure data quality by vetting participant responses and removing poor actors with high accuracy.
Offering automated API access for real-time connections to custom audiences, capturing emotions and motivations for comprehensive insights.
Supporting product development and concept testing by providing insights into consumer needs, motivations, and purchase drivers.

Roundabout

Discover and view profiles of influencers across 100 industry niches.
Create and manage influencer marketing campaigns with real-time tracking and performance analysis.
Utilize a budget calculator to set campaign costs based on desired outcomes and influencer engagement.
Communicate campaign guidelines and updates through an internal chat feature with influencers.
Download detailed reports and content created by influencers for easy sharing and analysis.

Price

Branded

Pricing details are not explicitly mentioned in the provided text.
Users can get a quote based on their specific needs.
The application offers automated API access to custom audiences.
The platform supports a wide range of qualitative and quantitative research methods.
There is a commitment to data quality and user experience, but no specific pricing plans are outlined.

Roundabout

Free Signup: Access to influencer lists and campaign budget calculator at no cost.
Step Plan: €3,086 + VAT for 1 month, includes 54 content pieces and 9 micro influencers.
Walk Plan: €5,086 + VAT per month for 6 months, includes 252 content pieces and 42 micro influencers.
Run Plan: €7,029 + VAT per month for 12 months, includes 18,144 content pieces and 252 micro influencers.
Pay-per-campaign: Starting from €143 for 1 post and 5 stories, with discounts for multiple campaigns.