Branded vs Myriade: Which is better?

Branded Research, now part of Dynata, specializes in providing high-quality consumer insights through a vast audience network of over 2 million participants. The platform utilizes advanced AI technology to ensure data integrity and quality, enabling clients to conduct targeted research across diverse consumer segments. With automated API access, Branded Research facilitates real-time connections to niche audiences, enhancing the effectiveness of both qualitative and quantitative research methodologies.

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Myriade

Myriade is an AI-powered agent designed to assist data teams by facilitating data exploration and analysis without the need for extensive SQL knowledge. It allows users to engage with their data quickly, providing insights, identifying opportunities, and ensuring data quality while maintaining governance and security standards. The application operates transparently, enabling controlled self-service access to data for business teams while adhering to compliance regulations like GDPR.

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Key features

Branded

AI-Driven Quality Assurance: Utilizes artificial intelligence to verify participant responses, ensuring data integrity with over 95% accuracy in identifying poor actors.
Intelligent Audience Sampling: Offers access to a diverse audience of over 2 million members, allowing for precise targeting across 100+ consumer segments and industries.
Automated API Access: Provides programmatic API solutions for real-time connection to custom audiences, capturing emotions, motivations, and values for comprehensive insights.
Multi-Method Research Capabilities: Supports a wide range of qualitative and quantitative research methods, including webcam studies, emotional AI, and surveys.
Commitment to User Experience: Focuses on creating a comfortable environment for participants, enhancing the quality of insights through open and authentic responses.

Myriade

Natural Language to SQL (NL2SQL) Conversion: Myriade allows users to engage with data using natural language queries, translating them into SQL without sacrificing answer quality.
Transparent Workflow: The agent's processes are visible and interpretable, enabling data teams to understand and control the workflow.
Controlled Self-Service Access: Myriade provides secure access to data for business teams while adhering to established governance policies and rules.
Automated Data Quality Checks: The application can automatically analyze data quality, detecting issues such as duplicates and inconsistencies.
GDPR Compliance and Data Security: Myriade is developed in compliance with GDPR standards, ensuring data remains secure, confidential, and under the user's control.

Useful for

Branded

Provides access to a diverse audience of over 2 million members, enabling targeted research across various consumer segments and industries.
Utilizes AI to ensure high-quality insights by verifying participant responses and removing poor actors with over 95% accuracy.
Offers automated API access for real-time connections to custom audiences, facilitating efficient data collection and analysis.
Supports a wide range of qualitative and quantitative research methodologies, enhancing the depth and quality of insights gathered.
Prioritizes user experience, leading to more authentic responses and higher engagement from participants in research studies.

Myriade

Speeds up data querying processes by being 10 times faster than writing SQL.
Provides transparent and interpretable workflows, allowing users to understand the agent's reasoning.
Enables controlled self-service access to data for business teams while adhering to governance policies.
Assists in analyzing issues, identifying opportunities, structuring data, and examining data quality efficiently.
Ensures data security and compliance with GDPR, maintaining data integrity and confidentiality.

Use cases

Branded

Conducting qualitative and quantitative research using various methodologies, including webcam studies and emotional AI.
Accessing niche target audiences through advanced algorithms for efficient participant recruitment across diverse segments.
Utilizing AI to ensure data quality by vetting participant responses and removing poor actors with high accuracy.
Offering automated API access for real-time connections to custom audiences, capturing emotions and motivations for comprehensive insights.
Supporting product development and concept testing by providing insights into consumer needs, motivations, and purchase drivers.

Myriade

Analyze issues by asking open-ended questions to explore data insights (e.g., "Why was there a drop in sales on March 10?").
Identify strategic opportunities and suggest relevant missing variables or KPIs (e.g., "What KPIs or data are missing in the store's performance review?").
Structure data by creating custom tables based on specified business criteria (e.g., "Create a view user_id, total_sales, last_product_bought, last_contact").
Examine data quality by automatically detecting duplicates, inconsistencies, or incomplete fields (e.g., "Detect quality issues in billing data.").
Monitor usage by logging requests and triggering alerts for abnormal patterns, ensuring compliance with governance policies.

Price

Branded

Pricing details are not explicitly mentioned in the provided text.
Users can get a quote based on their specific needs.
The application offers automated API access to custom audiences.
The platform supports a wide range of qualitative and quantitative research methods.
There is a commitment to data quality and user experience, but no specific pricing plans are outlined.

Myriade

Sign up for free to try Myriade.
No specific pricing details are provided in the text.
The application offers a controlled self-service model for data teams.
Myriade operates under user-defined conditions, adhering to governance policies.
The service is developed in compliance with GDPR standards.