Branded vs MyMap: Which is better?

Branded Research, now part of Dynata, specializes in providing high-quality consumer insights through a vast audience network of over 2 million participants. The platform utilizes advanced AI technology to ensure data integrity and quality, enabling clients to conduct targeted research across diverse consumer segments. With automated API access, Branded Research facilitates real-time connections to niche audiences, enhancing the effectiveness of both qualitative and quantitative research methodologies.

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MyMap

MyMap.ai: Innovative solutions for data visualization Welcome to MyMap.ai, the leading platform for creating and managing interactive maps that lets you visualize and analyze your data efficiently. Using state-of-the-art artificial intelligence technology, MyMap.ai offers powerful map creation tools to help you better understand and present information. What do we offer: - Interactive maps: Create and customize maps with interactive elements that allow users to explore and interact with data. - Data Analysis: Use our AI tools to deeply analyze data and identify key trends and insights. - Easy to use: Our intuitive interfaces and templates help you create maps quickly and easily, without requiring special programming skills. - Data integration: Import and integrate data from various sources to create accurate and up-to-date maps. - Flexible and Customizable: Customize your maps by adding labels, layers, and filters to present information in the way that suits you best. MyMap.ai is the ideal solution for businesses, analysts, researchers and anyone who needs effective data visualization. Unlock new possibilities for analyzing and presenting information with MyMap.ai and make your data accessible and understandable to everyone.

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Key features

Branded

AI-Driven Quality Assurance: Utilizes artificial intelligence to verify participant responses, ensuring data integrity with over 95% accuracy in identifying poor actors.
Intelligent Audience Sampling: Offers access to a diverse audience of over 2 million members, allowing for precise targeting across 100+ consumer segments and industries.
Automated API Access: Provides programmatic API solutions for real-time connection to custom audiences, capturing emotions, motivations, and values for comprehensive insights.
Multi-Method Research Capabilities: Supports a wide range of qualitative and quantitative research methods, including webcam studies, emotional AI, and surveys.
Commitment to User Experience: Focuses on creating a comfortable environment for participants, enhancing the quality of insights through open and authentic responses.

MyMap

AI-powered visual canvas that transforms conversations into structured visual content like mind maps and flowcharts.
Context-aware AI that understands node positions, connections, and relationships, enabling dynamic content creation.
Supports multiple formats including mind maps, flowcharts, SWOT analyses, and Gantt timelines, all from a single conversation.
Real-time generation of visual elements, allowing users to see ideas take shape instantly on the canvas.
Free plan available with limited features, and options to upgrade for more credits and premium AI models.

Useful for

Branded

Provides access to a diverse audience of over 2 million members, enabling targeted research across various consumer segments and industries.
Utilizes AI to ensure high-quality insights by verifying participant responses and removing poor actors with over 95% accuracy.
Offers automated API access for real-time connections to custom audiences, facilitating efficient data collection and analysis.
Supports a wide range of qualitative and quantitative research methodologies, enhancing the depth and quality of insights gathered.
Prioritizes user experience, leading to more authentic responses and higher engagement from participants in research studies.

MyMap

Transforms conversations into structured visual content like mind maps and flowcharts.
Provides real-time generation of visual elements on an infinite canvas.
Supports various frameworks for analysis, including SWOT and project roadmaps.
Allows users to compare ideas and approaches visually, enhancing decision-making.
Offers a free plan with access to multiple AI models for diverse creative needs.

Use cases

Branded

Conducting qualitative and quantitative research using various methodologies, including webcam studies and emotional AI.
Accessing niche target audiences through advanced algorithms for efficient participant recruitment across diverse segments.
Utilizing AI to ensure data quality by vetting participant responses and removing poor actors with high accuracy.
Offering automated API access for real-time connections to custom audiences, capturing emotions and motivations for comprehensive insights.
Supporting product development and concept testing by providing insights into consumer needs, motivations, and purchase drivers.

MyMap

Create structured visual content such as mind maps, flowcharts, and SWOT analyses directly on a canvas.
Facilitate brainstorming sessions by transforming ideas into organized visual formats in real-time.
Plan projects and workflows by generating executable roadmaps and flowcharts with milestones and decision points.
Compare different approaches or strategies visually, allowing for clear evaluation of pros and cons.
Generate images and visual elements instantly on the canvas while the AI processes information.

Price

Branded

Pricing details are not explicitly mentioned in the provided text.
Users can get a quote based on their specific needs.
The application offers automated API access to custom audiences.
The platform supports a wide range of qualitative and quantitative research methods.
There is a commitment to data quality and user experience, but no specific pricing plans are outlined.

MyMap

Free Plan: Up to 10 diagrams, 10 AI credits per month, access to basic models (Qwen 3, Gemini 3 Flash, Claude Haiku 4.5).
Pro Plan: $12/month (billed annually), up to 1,000 diagrams per month, 1,000 AI credits, unlimited canvas maps, access to both basic and premium models.
Max Plan: $100/month (monthly billing), up to 10,000 diagrams per month, 10,000 AI credits, maximum AI priority, includes all Pro features.
Trial Offer: 14-day free trial for Pro features at $0 today, then $144/year.
No Credit Card Required: Users can start for free without needing to provide credit card information.