Branded vs GoProfiles: Which is better?

Branded Research, now part of Dynata, specializes in providing high-quality consumer insights through a vast audience network of over 2 million participants. The platform utilizes advanced AI technology to ensure data integrity and quality, enabling clients to conduct targeted research across diverse consumer segments. With automated API access, Branded Research facilitates real-time connections to niche audiences, enhancing the effectiveness of both qualitative and quantitative research methodologies.

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GoProfiles

From the makers of GoLinks, [GoProfiles](https://www.goprofiles.io) is an employee directory, employee engagement, and peer recognition platform built for the new world of work. With GoProfiles, teams celebrate achievements, foster strong bonds, and gain the context needed to collaborate and connect. Beyond names and titles, rich employee profiles showcase coworkers’ personalities and achievements. An interactive map helps local teammates connect. A team directory and org chart reveal internal relationships. And peer recognition with Bravos ensures accomplishments don’t go unnoticed. Cultivate a culture of appreciation and spotlight employee achievements daily, not just during reviews. Celebrate milestones and growth by giving your team a central hub for new hires, anniversaries, birthdays, and recognition. Powered by generative AI, GoProfiles helps teams get to know their peers by asking questions like ‘Tell me about Brandon,’ ‘Who was recently hired in California?’ or ‘Who received the most Bravos this month?’ In return, [GoProfiles](http://www.goprofiles.io) AI responds with insights from employee bios, location, achievements, and more. Connect employees, improve team culture, and discover more meaningful relationships at work with GoProfiles.

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Key features

Branded

AI-Driven Quality Assurance: Utilizes artificial intelligence to verify participant responses, ensuring data integrity with over 95% accuracy in identifying poor actors.
Intelligent Audience Sampling: Offers access to a diverse audience of over 2 million members, allowing for precise targeting across 100+ consumer segments and industries.
Automated API Access: Provides programmatic API solutions for real-time connection to custom audiences, capturing emotions, motivations, and values for comprehensive insights.
Multi-Method Research Capabilities: Supports a wide range of qualitative and quantitative research methods, including webcam studies, emotional AI, and surveys.
Commitment to User Experience: Focuses on creating a comfortable environment for participants, enhancing the quality of insights through open and authentic responses.

GoProfiles

Employee Profiles: Provides meaningful coworker information, achievements, and connections.
Peer Recognition: Features customizable bravo badges to foster a culture of gratitude.
Rewards System: Allows achievements to be redeemed for gift cards from hundreds of vendors.
Org Chart: Visualizes reporting structures with automatic updates for clarity.
GoAI: An AI assistant that answers company-related questions and helps with connections.

Useful for

Branded

Provides access to a diverse audience of over 2 million members, enabling targeted research across various consumer segments and industries.
Utilizes AI to ensure high-quality insights by verifying participant responses and removing poor actors with over 95% accuracy.
Offers automated API access for real-time connections to custom audiences, facilitating efficient data collection and analysis.
Supports a wide range of qualitative and quantitative research methodologies, enhancing the depth and quality of insights gathered.
Prioritizes user experience, leading to more authentic responses and higher engagement from participants in research studies.

GoProfiles

Provides meaningful coworker information, achievements, and connections through detailed employee profiles.
Cultivates a culture of gratitude with customizable peer recognition badges and rewards redeemable for gift cards.
Visualizes organizational structures with an automatically updated org chart, enhancing clarity and transparency.
Offers a dynamic, AI-powered directory for easy searching and accessing of employee data, fostering connections.
Facilitates team engagement and collaboration through features like employee maps, celebrations, and team-building games.

Use cases

Branded

Conducting qualitative and quantitative research using various methodologies, including webcam studies and emotional AI.
Accessing niche target audiences through advanced algorithms for efficient participant recruitment across diverse segments.
Utilizing AI to ensure data quality by vetting participant responses and removing poor actors with high accuracy.
Offering automated API access for real-time connections to custom audiences, capturing emotions and motivations for comprehensive insights.
Supporting product development and concept testing by providing insights into consumer needs, motivations, and purchase drivers.

GoProfiles

Employee Profiles: Provides meaningful coworker information, achievements, and connections to enhance collaboration.
Peer Recognition: Allows employees to give customizable bravo badges to foster a culture of gratitude and appreciation.
Rewards System: Enables employees to redeem achievements for gift cards from a variety of vendors, incentivizing performance.
Org Chart Visualization: Automatically updates and visualizes reporting structures to clarify team hierarchies and relationships.
AI-Powered Directory: Offers a dynamic search for employee data, facilitating quick access to profiles and connections within the organization.

Price

Branded

Pricing details are not explicitly mentioned in the provided text.
Users can get a quote based on their specific needs.
The application offers automated API access to custom audiences.
The platform supports a wide range of qualitative and quantitative research methods.
There is a commitment to data quality and user experience, but no specific pricing plans are outlined.

GoProfiles

Pricing plans are tailored to meet specific organizational needs.
The application offers rewards that can be redeemed for gift cards from hundreds of vendors.
Peer recognition features include customizable bravo badges.
The platform provides a dynamic employee directory powered by AI.
Org charts are automatically updated to reflect reporting structures.