Branded vs GoLinks: Which is better?

Branded Research, now part of Dynata, specializes in providing high-quality consumer insights through a vast audience network of over 2 million participants. The platform utilizes advanced AI technology to ensure data integrity and quality, enabling clients to conduct targeted research across diverse consumer segments. With automated API access, Branded Research facilitates real-time connections to niche audiences, enhancing the effectiveness of both qualitative and quantitative research methodologies.

View Branded

GoLinks

Companies today use upwards of 137 apps. The average employee wastes 19% of the workweek searching for information. Despite efforts to organize resources, nothing has solved the challenge of finding and sharing information fast — until now! GoLinks revolutionizes how employees access and share knowledge by transforming any URL into a short, memorable go link (i.e., go/roadmap). Human-readable go links can be used directly in browsers, emails, chats, enterprise applications, and even in conversation. Teams can create go links for any web-based resource with a URL — meaning GoLinks can be used alongside any application such as an intranet, sales enablement platform, or content creation tool. By transforming knowledge-sharing, GoLinks democratizes information access and saves teams hours of time each week. GoLinks fuels productivity, with teams using multiple unique go links every workday. The GoLinks dashboard is a searchable and filterable knowledge base of all company resources. Each go link shows a full audit history — who owns it, who made changes to it, and when. This allows teams to easily update go links as resources are refreshed or replaced. With a memorable go link like go/pitch, teams always know where the latest version of a resource lives and can access it instantly. Employees can even guess where to find information — for example, go/401k or go/PTO are intuitive shortcuts for accessing company-wide resources. Whether employees are setting up a new computer or working while traveling, intuitive go links mean they won’t be locked out. Our mobile app keeps teams connected to their resources, easily accessing and saving information on the go. **GoLinks enables companies to effectively and efficiently access and share information at scale and is powered by generative AI to seamlessly connect teammates to knowledge. Conversational search built into our platform surfaces company knowledge with AI. Just type any question in our dashboard or Slack and instantly get recommended resources and AI answers.** Customers like Moderna, Asana, Salesloft and many more choose GoLinks to boost employee productivity. Learn why our customers rate us 4.8 stars (with over 500+ reviews) across G2, Capterra, Software Advice, and GetApp.

View GoLinks

Key features

Branded

AI-Driven Quality Assurance: Utilizes artificial intelligence to verify participant responses, ensuring data integrity with over 95% accuracy in identifying poor actors.
Intelligent Audience Sampling: Offers access to a diverse audience of over 2 million members, allowing for precise targeting across 100+ consumer segments and industries.
Automated API Access: Provides programmatic API solutions for real-time connection to custom audiences, capturing emotions, motivations, and values for comprehensive insights.
Multi-Method Research Capabilities: Supports a wide range of qualitative and quantitative research methods, including webcam studies, emotional AI, and surveys.
Commitment to User Experience: Focuses on creating a comfortable environment for participants, enhancing the quality of insights through open and authentic responses.

GoLinks

Short Link Creation: Transforms long URLs into memorable, shareable short links for easy access.
AI-Powered Search: Utilizes GoAI for quick resource retrieval and suggestions based on user queries.
Mobile Accessibility: Offers a mobile app for iOS and Android, allowing access to resources on the go.
Analytics Dashboard: Provides insights into link usage and app interactions to enhance productivity.
Integration Capabilities: Seamlessly integrates with popular team applications for streamlined collaboration.

Useful for

Branded

Provides access to a diverse audience of over 2 million members, enabling targeted research across various consumer segments and industries.
Utilizes AI to ensure high-quality insights by verifying participant responses and removing poor actors with over 95% accuracy.
Offers automated API access for real-time connections to custom audiences, facilitating efficient data collection and analysis.
Supports a wide range of qualitative and quantitative research methodologies, enhancing the depth and quality of insights gathered.
Prioritizes user experience, leading to more authentic responses and higher engagement from participants in research studies.

GoLinks

Transforms long URLs into short, memorable links, facilitating easier sharing and access to resources.
Enhances collaboration and productivity by providing quick access to important information without complex URLs.
Integrates seamlessly with popular workplace applications, allowing teams to use Go Links® within their existing workflows.
Offers analytics and insights to track link usage, helping organizations understand resource access patterns.
Provides a mobile app for on-the-go access, ensuring that team members can retrieve information anytime, anywhere.

Use cases

Branded

Conducting qualitative and quantitative research using various methodologies, including webcam studies and emotional AI.
Accessing niche target audiences through advanced algorithms for efficient participant recruitment across diverse segments.
Utilizing AI to ensure data quality by vetting participant responses and removing poor actors with high accuracy.
Offering automated API access for real-time connections to custom audiences, capturing emotions and motivations for comprehensive insights.
Supporting product development and concept testing by providing insights into consumer needs, motivations, and purchase drivers.

GoLinks

Transform long URLs into memorable, shareable short links for easier access to company resources.
Improve collaboration and productivity by enabling teams to quickly find and share information using Go Links®.
Integrate Go Links® into popular workplace applications like Slack for seamless knowledge management.
Utilize AI-powered resource search (GoAI) to provide quick answers and suggestions based on user queries.
Generate analytics to track link usage and insights across various applications, enhancing decision-making and resource allocation.

Price

Branded

Pricing details are not explicitly mentioned in the provided text.
Users can get a quote based on their specific needs.
The application offers automated API access to custom audiences.
The platform supports a wide range of qualitative and quantitative research methods.
There is a commitment to data quality and user experience, but no specific pricing plans are outlined.

GoLinks

GoLinks® offers pricing plans tailored for every type of team.
Specific pricing details are not provided in the text.
Users can book a demo to explore the pricing options.
The platform emphasizes a return on investment (ROI) for companies using GoLinks®.
GoLinks® is designed to streamline knowledge management and improve productivity.