Branded vs Fluidworks: Which is better?

Branded Research, now part of Dynata, specializes in providing high-quality consumer insights through a vast audience network of over 2 million participants. The platform utilizes advanced AI technology to ensure data integrity and quality, enabling clients to conduct targeted research across diverse consumer segments. With automated API access, Branded Research facilitates real-time connections to niche audiences, enhancing the effectiveness of both qualitative and quantitative research methodologies.

Fluidworks is an innovative AI tool specializing in automating live video calls for SaaS companies. This unique solution is a 'Human Like AI Agent' designed to add value to different stages of the customer journey, such as discovery calls, demo calls, and onboarding. In the discovery phase, the AI agent can engage in dialogue with customers, asking and answering questions to understand their needs and pain points. During demo calls, the agent is programmed to handle day-to-day tasks of a typical Account Executive, such as providing personalized demos to clients, explaining the functionality of the software, solving business problems, and even discussing pricing using a proprietary business rule engine. As part of the onboarding process, the AI agent can run comprehensive training sessions to familiarize new users with all software features. Fluidworks 'Agent' gains its knowledge and understanding of your software and procedures by reviewing your sales demos, tutorials, documentation, and feedback calls with your Sales Development Representatives (SDRs) or Account Executives (AEs). This makes Fluidworks versatile and multi-dimensional, capable of delivering fully automated, interactive, and instant live product demos while saving companies' pre-sales resources.