Branded vs Edge Impulse: Which is better?

Branded Research, now part of Dynata, specializes in providing high-quality consumer insights through a vast audience network of over 2 million participants. The platform utilizes advanced AI technology to ensure data integrity and quality, enabling clients to conduct targeted research across diverse consumer segments. With automated API access, Branded Research facilitates real-time connections to niche audiences, enhancing the effectiveness of both qualitative and quantitative research methodologies.

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Edge Impulse

Edge Impulse is a platform designed for developers and researchers to create and deploy machine learning models specifically for edge AI applications. It provides a comprehensive suite of tools, including a web-based platform (Edge Impulse Studio), APIs, and Inferencing SDKs, to facilitate data collection, model training, and deployment across various hardware devices. The platform supports a wide range of use cases, such as computer vision, audio classification, and anomaly detection, enabling users to build intelligent products efficiently.

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Key features

Branded

AI-Driven Quality Assurance: Utilizes artificial intelligence to verify participant responses, ensuring data integrity with over 95% accuracy in identifying poor actors.
Intelligent Audience Sampling: Offers access to a diverse audience of over 2 million members, allowing for precise targeting across 100+ consumer segments and industries.
Automated API Access: Provides programmatic API solutions for real-time connection to custom audiences, capturing emotions, motivations, and values for comprehensive insights.
Multi-Method Research Capabilities: Supports a wide range of qualitative and quantitative research methods, including webcam studies, emotional AI, and surveys.
Commitment to User Experience: Focuses on creating a comfortable environment for participants, enhancing the quality of insights through open and authentic responses.

Edge Impulse

Integration Capabilities: Quick integration with Python scripts and extensive API bindings for Python and Node.js.
Data Management: Tools for collecting, visualizing, and preparing high-quality sensor datasets, including automated data pipelines.
Performance Optimization: Features like EON™ Tuner and EON™ Compiler to enhance on-device performance and reduce memory footprint.
Anomaly Detection: Advanced algorithms for detecting unusual signals and filtering anomalous inputs across various sensor modalities.
Object Detection: Real-time object detection, tracking, and counting capabilities on microcontrollers using the FOMO algorithm.

Useful for

Branded

Provides access to a diverse audience of over 2 million members, enabling targeted research across various consumer segments and industries.
Utilizes AI to ensure high-quality insights by verifying participant responses and removing poor actors with over 95% accuracy.
Offers automated API access for real-time connections to custom audiences, facilitating efficient data collection and analysis.
Supports a wide range of qualitative and quantitative research methodologies, enhancing the depth and quality of insights gathered.
Prioritizes user experience, leading to more authentic responses and higher engagement from participants in research studies.

Edge Impulse

Enables machine learning teams to run AI efficiently on various edge hardware.
Facilitates quick integration with existing workflows and development tools, enhancing productivity.
Provides tools for building high-quality sensor datasets, including computer vision.
Offers advanced feature engineering and model optimization for better on-device performance.
Supports anomaly detection and object detection, enhancing the robustness of applications in real-time scenarios.

Use cases

Branded

Conducting qualitative and quantitative research using various methodologies, including webcam studies and emotional AI.
Accessing niche target audiences through advanced algorithms for efficient participant recruitment across diverse segments.
Utilizing AI to ensure data quality by vetting participant responses and removing poor actors with high accuracy.
Offering automated API access for real-time connections to custom audiences, capturing emotions and motivations for comprehensive insights.
Supporting product development and concept testing by providing insights into consumer needs, motivations, and purchase drivers.

Edge Impulse

Industry
Wearables
Computer vision
Predictive maintenance
Appliances

Price

Branded

Pricing details are not explicitly mentioned in the provided text.
Users can get a quote based on their specific needs.
The application offers automated API access to custom audiences.
The platform supports a wide range of qualitative and quantitative research methods.
There is a commitment to data quality and user experience, but no specific pricing plans are outlined.

Edge Impulse

Pricing plans include a free tier for basic access to features.
Paid plans offer additional capabilities and support, with pricing details available upon request.
Custom pricing options are available for enterprise-level solutions.