Apollo.io vs AiSDR: Which is better?

Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with unparalleled precision and ease. Trusted by 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo is building the number one go-to-market platform to make the sales process intelligent, turnkey, and accessible for all.

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AiSDR

AiSDR is an AI tool designed to automate and optimize email campaigns and lead management processes, ultimately helping businesses grow their sales pipeline and reduce costs. With AiSDR, users can create and send personalized email campaigns on auto-pilot, accelerating the movement of prospects down their sales funnel with the assistance of AI technology.The tool offers features for both outbound and inbound marketing strategies. For outbound efforts, users can connect their ZoomInfo account or upload a spreadsheet to identify leads that fit their ideal customer profile, going beyond basic company size, industry, and role criteria. The tool acts as an AI SDR, managing lead scoring, delivery, content, nurturing, follow-ups, and objections, allowing users to focus solely on conducting meetings.AiSDR is suitable for start-ups aiming to keep overhead costs low and invest in business growth, as well as marketing teams struggling to move inbound leads through the sales funnel without a dedicated SDR. Additionally, it supports sales teams by automating the scheduling of new sales calls and improving lead scoring and qualification.Pricing for AiSDR starts at $750 per month for either 1,000 emails sent or 10 meetings booked.

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Key features

Apollo.io

Pipeline Builder
Call Assistant
Data Enrichment
Go-To-Market Platform

AiSDR

AI-Powered Prospecting: Automatically finds and engages ideal prospects using real-time web intelligence and buyer intent signals.
AI Strategist: Generates personalized outreach strategies and campaign ideas in minutes, streamlining the go-to-market process.
Seamless CRM Integration: Offers deep integration with HubSpot, allowing for personalized outreach based on CRM data and automatic updates of lead information.
Omnichannel Outreach: Supports multi-channel communication, including email, LinkedIn messages, and texts, with tailored messaging for each prospect.
Automated Follow-Ups: Handles replies and follow-ups automatically, ensuring timely engagement with leads and improving conversion rates.

Useful for

Apollo.io

Sales Leaders, BDRs, and AEs
Revenue Operations
Marketers
Founders
Startups, and Small Business Owners

AiSDR

Automated Prospecting: AiSDR automatically identifies and engages ideal prospects using real-time web intelligence and buyer intent signals, eliminating the need for manual lead research.
Personalized Outreach: The platform crafts deeply personalized messages based on extensive research, ensuring that communications resonate with prospects and increase engagement rates.
Seamless CRM Integration: AiSDR integrates with HubSpot and Salesforce, allowing for efficient data syncing, lead scoring, and activity logging, which streamlines the sales process.
Rapid Campaign Launch: Users can quickly set up and launch campaigns in minutes, significantly reducing the time from strategy development to execution.
Performance Tracking and Optimization: The platform continuously monitors outreach effectiveness, providing insights and recommendations for improving messaging and targeting strategies.

Use cases

Apollo.io

Sales Engagement: #1 B2B sales engagement platform with AI-powered outreach across all your key outbound channels — automated and personalized.
Lead Generation & Prospecting: With the world's largest living data network and AI recommendations, your best leads are just a search away.
Meetings: Automated meeting scheduling built for sellers — with pre-meeting insights and smart routing to turn leads into opportunities.
Conversational Intelligence: AI-powered call recording and insights to build trust, boost productivity, and close more deals.
Deal Management: Streamlined, AI-powered deal management to help closers stay organized, take action, and win more deals.

AiSDR

Automate outbound prospecting by identifying and engaging ideal prospects using real-time web intelligence and buyer intent signals.
Generate personalized outreach strategies and campaigns tailored to specific industries such as SaaS, Healthcare, E-commerce, and Finance.
Integrate seamlessly with HubSpot and Salesforce to enhance CRM capabilities, including lead scoring, data enrichment, and activity logging.
Utilize AI-driven insights for multi-channel outreach, including email, LinkedIn messages, and text, to improve engagement and conversion rates.
Streamline follow-up processes for inbound leads, ensuring timely responses and nurturing potential customers effectively.

Price

Apollo.io

Free $0
Basic $59/month
Professional $99/month
Organization $149/month
Annual Subscriptions Receive 20% Discount

AiSDR

Explore Plan: $900/month (billed quarterly), includes 1,200 lead search credits and 1,200 AI messages per month, targeting approximately 3 meetings per month.
Grow Plan: $2,500/month (billed quarterly), includes 4,500 lead search credits and 4,500 AI messages per month, targeting approximately 11 meetings per month.
Enterprise Plan: Custom pricing based on goals, includes features from the Grow Plan plus additional support and tracking capabilities.
Annual Plan: Available at a 20% discount compared to quarterly plans.
All Plans: Include unlimited seats, all features unlocked, and 24/7 support, with the flexibility to cancel anytime.